Home24 Checkout Redesign
Category
Client
UI/UX
Berlin - Germany
Start Date
Handover
23 January 2021
5 March 2021
Collecting Data & Defining Problems:
We believe that there is no single source of truth. Therefore, the team initiated research by collecting data from various sources to identify the problems and challenges our customers face, as well as defining the pain points.
The data sources included:
- Google Analytics: Analyzed Customer Journey, User Blockages, Conversion Funnel, and Screen Resolutions.
- Customer Service: Provided insights via CS Reports and Interviews.
- Mouseflow: Supported review with Heatmaps and Session Recordings.
Benchmarks & Trend Analysis:
Benchmarking helps us understand effective design approaches. We analyzed various checkout styles, including multiple and one-page options.
The process involved:
- Capturing screenshots on all devices.
- Documenting features.
- Exploring potential solutions to address our problems, considering not only entire features but also wording choices.
- Examining themes such as “Security,” “Trust,” and “Transparency.”
- Analyzing current and emerging trends in the market.
Brainstorming & First Wireframes:
After collecting data from various sources, we filtered and grouped the information, breaking it down into manageable pieces. Based on this, we conducted a series of brainstorming sessions to generate hypotheses and potential solutions to our customers’ problems.
To assess the efficacy of the proposed solutions, we visually translated them into the first paper prototypes for quick testing.
Prototype & Pixel Perfect Design:
We gradually transitioned from creating high-fidelity wireframes and prototypes using tools like InvisionApp to conducting comprehensive usability testing. This involved creating various user scenarios and tasks for usability lab sessions. After several design iterations and testing, we decided to move to pixel-perfect designs across all devices.
